Innovation seems to be lacking during times of survival across many industries and management teams. As the drive for revenue and profits remain difficult from a year over year basis, sales and marketing becomes stagnant as focus can only be on survival.
Innovation may be easier than most realize, given human assets on both sides of the equation, creative and analytical teams can co-exist, in a collaborative environment to produce staggering results when these two worlds are given the structured environment in which great ideas are met with predictability.
Imagine Marketing with great brand and messaging, minus gut feel, plus predictive analysis based on research and behavioral, to determine the validity of a brand, social, targeted or any other marketing driven exercise before you spend any money launching this marketing rocket.
As I discuss the current state of business affairs at many organizations, it becomes very clear that the thought of a strategy to employ both brain teams does not exist in conversations. As Marketers and Sales Teams strive for answers to the new paradigm shift in buyer behaviors, using a both brain strategy could provide a roadmap to meet these new challenges.
I think the biggest questions for many organizations and management teams is:
- “Do we know why our customers buy from us” (behaviors, demographics, firmagraphics)
- “Do we understand who our customers are” (and of course where to find more)
- “Do we have the resources internally to leverage our customer information” (Analytics, Quant-Jocks and Technology Platforms)
Much of the information exists across your enterprise, company or databases – even Outlook is a start. Understanding what to do with this data is the key.
Contact me to discuss how to build a strategy at email .
