Image by Alalettre (carried away by the smous attitude !) via Flickr It’s time to discuss the one word that often is the differentiators between great plans and weak ones. I wanted to share a quick story about why I thought of writing this post (maybe it will bring up thoughts you can share as well in comments). After a trip to Miami for a pitch to a client on December 18th, I found myself airport...

Still working on my ROI Social Media Video… just haven’t found the right algorithm yet Related articles by Zemanta Social Media ROI video by Socialnomics (nickburcher.com) In Socialnomics we trust (socialfish.org) FILESHARE: Social Media ROI – Socialnomics by Erik Qualman (graymatterminute.com) Who looks more strange? Geeks using social media or lawyers avoiding social media? (kevin.lexblog.com) Social...

Blue Collar Joes Become a Fan on Facebook (Tell ‘em Dean said hi) Lets talk about competing in this space we call Social, don’t worry, you will love the details ahead… Even if you are a small Brand, and most importantly, if you are competing against Big Box Retailers or organizations with bigger marketing budgets, you can still make an impact. We take a look at the power of Reach (just for...

This one is for all Marketers: FREE Event Register: http://bit.ly/Z5lOW Listen as I interview one of the thought leaders in Marketing today. This will be a “can’t miss” hour so register and clear your calendar for a rare glimpse into how Marketing with Customer Valuation Mapping can change how you go to market. Whether your marketing world is B2C or B2B, or if you’re a retailer or a not-for-profit;...

So the crisis, per Wall Street, is coming to an end and Q3 looks promising – really think so? So why is that that businesses are just beginning to feel the pinch of layoff pressure, pricing downturn and market share concerns? I have a theory. One that many of the Senior Leadership of varying sized companies will say aha when they read this (It’s that 20/20 thing) and take note on ways to avoid the many...

Innovation seems to be lacking during times of survival across many industries and management teams. As the drive for revenue and profits remain difficult from a year over year basis, sales and marketing becomes stagnant as focus can only be on survival. Innovation may be easier than most realize, given human assets on both sides of the equation, creative and analytical teams can co-exist, in a collaborative...