Image by Alalettre (carried away by the smous attitude !) via Flickr It’s time to discuss the one word that often is the differentiators between great plans and weak ones. I wanted to share a quick story about why I thought of writing this post (maybe it will bring up thoughts you can share as well in comments). After a trip to Miami for a pitch to a client on December 18th, I found myself airport...

Image by ecstaticist via Flickr So your organization has tasked you with driving leads to generate sales. I know…same old story, no leads from Marketing, no leads from your VP of Sales and the Sales Training was a bunch of Brochures, a website that lacks anything with Lead Magnets (that’s eBooks, Buyers Guides, Research based PDF’s) and a few conversations with the folks who have been...

What Matters Now Thanks to Seth and MarketingProfs for putting out this early thought manual of top leaders and what they are planning on doing in 2010. Seth said, let’s see if we can get this in the hands of 5 million people-so let’s pass this along by ReTweeting and Reposting on your blog. Why do I think you need to download and read this? I live this life, everyday, working my rear end off and...

Image via Wikipedia As posted in Mashable today…let’s see how this turns out in 2010. 2010 Social Media Influencers – Trend Predictions in 140 Characters, by TrendsSpotting View more documents from Taly Weiss. What would you add to this list that you have seen and plan to see in 2010? Related articles by Zemanta What Are You Thankful For in Social Media? (mashable.com) Screenshots...

Guest appearance on TrendPOV.com You actually never know who may reach out to you. Amy found me through LinkedIn, after searching through pages of Profiles, to find me (thanks Amy). Her show is very engaging and has an audience that is mainly Executives and C level folks running organizations. Hope you enjoy the show. You will hear my thoughts and viewpoints on developing a strategy and roadmap for New Media. ...

Image via Wikipedia Seth has this one right, no doubt Think anyone cares about you in Social? You may want to adjust how you are pushing and not inviting conversation. Its one of the trickiest and easiest things to ignore. Watch the video and give me your thoughts on how your friends, followers and connections think about you. So think about this next time you begin a conversation. Related articles...

Image via CrunchBase So often, you hear me talk in details on Social Strategy. Well today, let me share my thoughts on why I believe that slideshare could be the “Business YouTube” to help understand, qualify and deliver what clients and your prospects want, and when they want it. Some of you may already be familiar with the application, and some may not. LinkedIn really brought this platform...

Image by Whirling Phoenix via Flickr The more I see new tools that more I want. I am a Technology Junkie for sure. Much talk online today revolves around what is being said about my brand or about a company, big and small. So how can you get started today understanding what is being said about your organization? Let’s have a look: First, the free, fast and easy way to get a snap-shot into what is...

Image via Wikipedia So you think because you have the ability to hold a conversation in person, on the phone or by email however, when you get onto a Social Network, you seem to lose your noodle. (Don’t fret, your in really good company) Stop shouting, start listening, seems to be a logical place to start, but with whom do you want to listen to? When you signed up for any of the Social Networks...

Image via Wikipedia It seems so easy deploying a Social Media Campaign but soon turns to Chaos. The ease that new platforms such as Twitter, Facebook and Posterous have made it to have a presence have also delivered new challenges as marketers try to build a Social Roadmap (Yes I built this). It’s is the allure of simplicity that gets you to the dance, but “Connecting The Dots” to form...