If you hit the “Accept” button on LinkedIn – Stop immediately.
OK…too much drama so far? Sorry, but I have seen a recent trend to quickly hit the “Accept” Invitation button with little or no research after you accepted the invitation. If you were given the chance to talk to a number of the 7,700 1st degree invitations I have accepted, you would understand how I have built a brand on LinkedIn.
I look at every Invitation, given segment rules (see “Hidden Revenue” post – Dean Link) and if there is a match, I then research their Profile, determine who their connections are, their position within the company and how we may benefit by getting in touch with each other by sending a message that is highly personalized, relevant and timely, requesting a brief conversation via phone to uncover the possibilities we share.
Given human personality traits to respond in kind when asked a like question, most respond positively to the request and the process can begin. One caution, be sure you can “Connect The Dots” and determine a specific fit between you, the invitee and the opportunity for both parties to benefit from the next conversation. Do not attempt to send a “canned” message and expect to build a positive, long-term brand for you or your employer with this type of activity – it will not work.
Tips:
- Review every Invitation
- Look at each Profile that match your Client Trait Profile
- Write a warm, relevant message to the person that invited you
- Remember to follow through
Looking for comments and suggestions
