#Opportunity-is-knocking-and-you-are-not-using-hashtags-properly
Small, medium and large organizations take note: Hashtags can drive opportunities if used correctly.
Let’s take a non-likely industry, say Freight Carriers, and look at some scenarios of how they could be leveraging Social Technology to drive business.
Problem:
A Freight Haulers main business challenge is “Back Hauls”, which means that they carry freight one-way, and drive to another destination without freight. That divides their profits in half or causes a higher per mile cost to their quotes for existing and new customers they haul for, which means they won’t be competitive.
Solution:
Say that a Freight Company, not the biggies, like UPS, FedEx, Yellow, but a sole proprietorship with 50 trucks has someone in their office, who handles the demand of freight and distribution trafficking were to Tweet about open capacity to the community using the tools many of us Socialites use, like Integrated Facebook, MySpace and other applications to get the message out by #freight, #trucking. #opencapacity or #ltl.
Given a built-up network of customers they currently have determined are using these tools, and invitations to join them at their respective Social communities, opportunities on both the customer and company side are tremendous. The customer gets to take advantage of a just-in-time shipping option, and possible reduced rates for a back-haul that was empty to begin with.
Let’s play this out from a Business Model Innovation perspective:
- Reductions in Fuel Charges to customers x # of trucks one-way empty x # of miles = HUGE Savings in Gas (Go Green America)
- Shipping Charges are much lower due to reduced shipping cost basis by the companies we buy products from = IDK but big numbers
- Reduced costs associated with Tire wear by cutting out 50% of the one-way empty freight routes = Less Tires in Landfills (Go Green America)
- Less Oil Changes Per Trip x # of Trucks = Less Oil demand by the USA (Go Green America)
and probably many more of these benefits exist (Freight companies feel free to add yours in the comments that I have missed).
This would serve as a solid business case for many organizations using a free and simple strategy to drive Business Model Innovation. I have read IBM’s CEO Report since it’s first release, which is a summary of thought leaders and the strategies they deployed to make their business stay ahead of this curve. Many of them remained positive during this most recent economic situation. You can get your free copy here: http://bit.ly/IBMCEOStudy (Not an affiliate link).
Ping me to learn more about driving Business Model Innovation to your bottom line at contact me .
Thoughts and comments please on this multi-faceted subject?
