Seth Godin has this one right

Seth has it right, love his book Tribes. I particularly like when he talks about how having lots of "followers" doesn't define success and how you don't need a key board to be a leader or have initiative. That its about people and connections.

The No One Cares About You video was a short blast (sampler), although the point was made.
Seth Godin is well-rounded and battle sharp - certainly, from years of riding the constantly changing Marketing roller-coaster.
There are many references (historically) that reinforce the point, even before the powerful and prolific internet days.
WIFM - what's in it for me - has been a mantra and key message to all about how to structure, position & communicate just about anything to a target audience.
Do like the reach, frequency and range of Internet-based, Marketing, however the Marketing architects need to realize that some of the basic rules are more critical now than ever.
Good Hunting!
Edmond Hawkeye Hennessy
CEO
Performance Marketing Group
Author: Market Warfare: Leadership & Domination Over Competitors
A breakthrough book endorsed by Jay Conrad Levinson -
The Father of Guerrilla Marketing

Edmond, I agree and agree. Good points and thanks for taking time to post a comment.

The Father of Guerrilla Marketing - need to hear more about you... let me know when.

Dean - anytime.
You can get an initial feel for what it is
all about, by visitng our website at:

www.pmgresults.com

It is a contented website, which is the
way our clients & prospects like it.

Look forward to future interactions.

Ed