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Jun
3
Dean Holmes

Using #Hashtags for Business Model Innovation & Go-Green initiatives

#Opportunity-is-knocking-and-you-are-not-using-hashtags-properly Small, medium and large organizations take note: Hashtags can drive opportunities if used correctly. Let’s take a non-likely industry, say Freight Carriers, and look at some scenarios of how they could be leveraging Social Technology to drive business. Problem: A Freight Haulers main business challenge is “Back Hauls”, which...
May
19
Dean Holmes

Don’t “Accept” anymore LinkedIn Invitations until…

If you hit the “Accept” button on LinkedIn – Stop immediately. OK…too much drama so far? Sorry, but I have seen a recent trend to quickly hit the “Accept” Invitation button with little or no research after you accepted the invitation. If you were given the chance to talk to a number of the 7,700 1st degree invitations I have accepted, you would understand how I have built...
May
18
Dean Holmes

LinkedIn vs. Twitter

As many of us begin to understand how LinkedIn and Twitter work in harmony together, many companies have yet to understand the dynamics of these two very different mediums from a ROI perspective. I find that organizations, even those with many salespeople, can’t seem to determine why they should be on either platform, from a sales strategy perspective. Some  companies even discourage the use of LinkedIn...
May
7
Dean Holmes

No Reason To Look Back

Ok. It’s 2009 and you are wondering how in the world are you going to hit your Sales and Revenue Goals. Don’t worry, your in good company. There is a new shift in how revenue is attained in today’s sales environment. To survive in today’s environment, you have to take the lead on the development of a strategy that allows you to prospect for customers you want and stop leaving this in the hands of your...
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