Image by Alalettre (carried away by the smous attitude !) via Flickr It’s time to discuss the one word that often is the differentiators between great plans and weak ones. I wanted to share a quick story about why I thought of writing this post (maybe it will bring up thoughts you can share as well in comments). After a trip to Miami for a pitch to a client on December 18th, I found myself airport...

Image by ecstaticist via Flickr So your organization has tasked you with driving leads to generate sales. I know…same old story, no leads from Marketing, no leads from your VP of Sales and the Sales Training was a bunch of Brochures, a website that lacks anything with Lead Magnets (that’s eBooks, Buyers Guides, Research based PDF’s) and a few conversations with the folks who have been...

Guest appearance on TrendPOV.com You actually never know who may reach out to you. Amy found me through LinkedIn, after searching through pages of Profiles, to find me (thanks Amy). Her show is very engaging and has an audience that is mainly Executives and C level folks running organizations. Hope you enjoy the show. You will hear my thoughts and viewpoints on developing a strategy and roadmap for New Media. ...

Overview: I felt it necessary to show some love to a Tool that I use on a daily basis, that has asked very little of me, as far as compensation goes. This tool can speed through your push marketing efforts in not time, not to mention the reach you get by using it (and your boss will love you for it too). Shareaholic for Firefox, is probably the only add-on for Social Push Marketing that you may ever need....

Image via CrunchBase So often, you hear me talk in details on Social Strategy. Well today, let me share my thoughts on why I believe that slideshare could be the “Business YouTube” to help understand, qualify and deliver what clients and your prospects want, and when they want it. Some of you may already be familiar with the application, and some may not. LinkedIn really brought this platform...

Image via Wikipedia It seems so easy deploying a Social Media Campaign but soon turns to Chaos. The ease that new platforms such as Twitter, Facebook and Posterous have made it to have a presence have also delivered new challenges as marketers try to build a Social Roadmap (Yes I built this). It’s is the allure of simplicity that gets you to the dance, but “Connecting The Dots” to form...

So the crisis, per Wall Street, is coming to an end and Q3 looks promising – really think so? So why is that that businesses are just beginning to feel the pinch of layoff pressure, pricing downturn and market share concerns? I have a theory. One that many of the Senior Leadership of varying sized companies will say aha when they read this (It’s that 20/20 thing) and take note on ways to avoid the many...

If you hit the “Accept” button on LinkedIn – Stop immediately. OK…too much drama so far? Sorry, but I have seen a recent trend to quickly hit the “Accept” Invitation button with little or no research after you accepted the invitation. If you were given the chance to talk to a number of the 7,700 1st degree invitations I have accepted, you would understand how I have built...

As many of us begin to understand how LinkedIn and Twitter work in harmony together, many companies have yet to understand the dynamics of these two very different mediums from a ROI perspective. I find that organizations, even those with many salespeople, can’t seem to determine why they should be on either platform, from a sales strategy perspective. Some  companies even discourage the use of LinkedIn...

Thought that most LinkedIn Users would find this article I wote helpful: For all the people with Outlook, here is a real simple solution to get the LinkedIn Badge on your email signature: 1. After you login to LinkedIn, look to your left bar and click “Edit My Profile” link 2. Just under the 2nd Blue box, look for “Promote your profile with customized buttons” and click “customized buttons” 3. Drag...