Ok yes… I’m married with children so apologies to all those who are not. Hopefully this will shed some light on what you have to look forward to-kind of the good, bad and ugly tour here. Let’s start with why I am even talking about this and why you should care enough not to click the back button. In talking with clients over the past few months, many things have surfaced around what they can...

Image via Wikipedia So you think because you have the ability to hold a conversation in person, on the phone or by email however, when you get onto a Social Network, you seem to lose your noodle. (Don’t fret, your in really good company) Stop shouting, start listening, seems to be a logical place to start, but with whom do you want to listen to? When you signed up for any of the Social Networks...

Image by Eddi 07 via Flickr So I find myself deep into projects for clients today, driving goals and objectives using Social Strategies that shock them, with the unknown power of this new medium we call Engagement. As I begin to work, it sometimes feels as though I am all alone, and thankfully I was with many other leaders in Social at OMMA last week, that validates I am not crazy. Some of the ideas that...

Meet our very special guest, Charlene Li as we TweetUp, August 6, 2009 at 9:30 am Eastern with Charlene Li, co-author of the Groundswell. WebEx Charlene Li will be answering some great questions and taking questions from the group. We will be using #rke #askcharlene as hashtags to follow the conversation. Here are the questions Charlene Li will answer during the TweetUp. 1. What are the 3 top questions you...

Courtesy of ChiefIngredient.com You have to see how Video is done and done right. This is Viral. This is the Future. This is Marketing. My very good friend, Steve Rankel CEO of Product180.com (awesome – click if you need a “Killer Value Proposition” you won’t be dissapointed) called today to further our strategy on a our next Webinar (details to come) and mentioned this video to me. Thanks...

You never know how things will turn out when you meet in the virtual world of Social. More often than not, I am blown away (see video below) by what the outcomes of the interaction usually are. Chuck Robbins, CEO of ConsultAro (http://consultaro.com) and I met in Charlotte, NC yesterday to discuss technology, applications, Social Strategies among other Business related topics. Chuck runs a firm that gets it....

So the crisis, per Wall Street, is coming to an end and Q3 looks promising – really think so? So why is that that businesses are just beginning to feel the pinch of layoff pressure, pricing downturn and market share concerns? I have a theory. One that many of the Senior Leadership of varying sized companies will say aha when they read this (It’s that 20/20 thing) and take note on ways to avoid the many...

There’s a new ART to the understanding of Crowd Behavior and it’s not just getting people to follow, connect or read your blog posts. In today’s fast-paced 140 Character, highly-limited bandwidth of your audience, you must know your audience and how to alter their behaviors with the vast tools available to your Marketing Strategy. Just being there (Online) isn’t nearly enough. When Senior...