Ok yes… I’m married with children so apologies to all those who are not. Hopefully this will shed some light on what you have to look forward to-kind of the good, bad and ugly tour here. Let’s start with why I am even talking about this and why you should care enough not to click the back button. In talking with clients over the past few months, many things have surfaced around what they can...

Image by Eddi 07 via Flickr So I find myself deep into projects for clients today, driving goals and objectives using Social Strategies that shock them, with the unknown power of this new medium we call Engagement. As I begin to work, it sometimes feels as though I am all alone, and thankfully I was with many other leaders in Social at OMMA last week, that validates I am not crazy. Some of the ideas that...

Courtesy of ChiefIngredient.com You have to see how Video is done and done right. This is Viral. This is the Future. This is Marketing. My very good friend, Steve Rankel CEO of Product180.com (awesome – click if you need a “Killer Value Proposition” you won’t be dissapointed) called today to further our strategy on a our next Webinar (details to come) and mentioned this video to me. Thanks...

So this is the personal side of me. The one many of you (I am connected to over 20,000 people across the world in business) don’t ever see from me, however, I felt so compelled to write this story, more for my close friends on my personal FaceBook Page (no business connections – I have my Fan Page for that) to see how they have affected my life over these many years in some form or fashion and...

You never know how things will turn out when you meet in the virtual world of Social. More often than not, I am blown away (see video below) by what the outcomes of the interaction usually are. Chuck Robbins, CEO of ConsultAro (http://consultaro.com) and I met in Charlotte, NC yesterday to discuss technology, applications, Social Strategies among other Business related topics. Chuck runs a firm that gets it....

So the crisis, per Wall Street, is coming to an end and Q3 looks promising – really think so? So why is that that businesses are just beginning to feel the pinch of layoff pressure, pricing downturn and market share concerns? I have a theory. One that many of the Senior Leadership of varying sized companies will say aha when they read this (It’s that 20/20 thing) and take note on ways to avoid the many...

There’s a new ART to the understanding of Crowd Behavior and it’s not just getting people to follow, connect or read your blog posts. In today’s fast-paced 140 Character, highly-limited bandwidth of your audience, you must know your audience and how to alter their behaviors with the vast tools available to your Marketing Strategy. Just being there (Online) isn’t nearly enough. When Senior...

If you hit the “Accept” button on LinkedIn – Stop immediately. OK…too much drama so far? Sorry, but I have seen a recent trend to quickly hit the “Accept” Invitation button with little or no research after you accepted the invitation. If you were given the chance to talk to a number of the 7,700 1st degree invitations I have accepted, you would understand how I have built...